Friday, June 17, 2011

British Invasion- One Weekend Only!

Because of our close ties with the Motherland, the UK's Topshop is slated to do big business with fashion-conscious Torontonians. The Brits are set to invade Yorkdale's The Bay this fall.
No doubt pieces designed by supermodels like Kate Moss and world-renowned artists such as Stella Vine
will be snatched up by die-hard British and European fashion followers, avid readers of NYLON and those looking for a place to shop with a little more fashion cred than the established Swedish retailer H&M.
This weekend, Topshop teases summer shoppers with a pop-up shop at Queen and Soho streets.
The High Street retailer will compete against lower-range clothing outlets such as the aforementioned H&M and the mid-range priced stores like Urban Outfitters.
Perhaps after carefully researched sales reports and consumer trend forecasting, Topshop will expand to stand-alone stores in Canada and even take the format of their other stores worldwide. Many of the Topshop locations cater to other lifestyle needs of their typical customer. The Oxford Street flagship in London boasts a nail bar, a one-hour tailoring service, couriers on chic Vespa scooters and a hair salon.
A one-stop shop for a complete Topshop look. Sounds like smart branding at the highest level.

Head down to Queen and Soho June 17-19
Friday from 12-8pm
Saturday 10am-8pm
Sunday 10am-5pm

Dress in your best to shop the capsule collection- Tommy Ton- FLARE's resident street style photographer and ADR's favourite sidekick curated the shop. The fashionista with the best Toronto street style will win a $500 shopping spree and a personal shopper at the VIP opening of the store this September.



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